Flexible Electronics News

Major Retail Brands Worldwide Adopting RAIN RFID

Includes 7-Eleven, Zara, Burberry, C&A, Decathlon, H&M, La Chapelle, lululemon, Macy’s, Marks & Spencer, Target and TESCO.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

The RAIN RFID Alliance announced that RAIN RFID technology (passive UHF RFID based on GS1 and ISO standards) has been adopted by many of the world’s leading retailers to improve inventory management. While many companies using RAIN RFID in retail have kept this competitive edge secret, more than 100 retailers have publicly acknowledged adoption of the technology, with top brands from 7-Eleven to Zara, including Burberry, C&A, Decathlon, H&M, La Chapelle, lululemon, Macy’s, Marks & Sp...

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